HAH | Hot-As-Hell's SS18 Collection was inspired by the origins of natural beauty - Mother Earth.
Paradis Trouvé | Paradise Found is symbolic of the brand's roots in natural, ethical production for women. This is seen and felt across the entire collection, starting with a rich color palette inspired by rooted trees and plants, which heroes the color of their foliage- green. This season's hand-drawn original prints are also nature inspired, and always digitally printed because it's better for the environment. This year's print story is filled with larger-than-life florals and features those beautiful creatures who also happen to consider trees their home - birds.
In its third season, HAH has found its voice and really taken root. Just like the trees that inspired this collection, we're confident in who we are, sure-footed in the space we've carved out for ourselves, and actively trying to clean up the planet - with eco-friendly EFL swim fabric and an up cycling program, in addition to green manufacturing practices.
Because it's Hot-As-Hell to care about the environment, and it's never too late to #startsomewhere.
